http://u.article99.com/postcardmania/ en-us http://u.article99.com/ Article99.com http://www.article99.com/2007/02/28/6-facts-about-postcards-that-you-can-use-to-grow-your-dental-practice-11152.html By: Joy Gendusa - Really Simple Dental Marketing Tips[...] Business Marketing 28 Feb 2007 10:38:09 EST http://www.article99.com/2007/02/28/6-facts-about-postcards-that-you-can-use-to-grow-your-dental-practice-11152.html http://www.article99.com/2005/08/25/does-your-marketing-plan-need-changing-381.html By: Joy Gendusa - Change is good right? Not always. But when is it bad? Is it a question of good or bad?andnbspIs it a question of good or bad?andnbsp Sounds philosophical.andnbsp Maybe it is.[...] Business Marketing 25 Aug 2005 19:08:10 EDT http://www.article99.com/2005/08/25/does-your-marketing-plan-need-changing-381.html http://www.article99.com/2005/08/15/what-the-heck-is-a-campaign-and-why-do-i-need-to-do-one-192.html By: Joy Gendusa - As I have been educating my clients for years now I realized this subject of campaigns needed a full explanation. So here goes... [...] Direct Mail 15 Aug 2005 17:08:10 EDT http://www.article99.com/2005/08/15/what-the-heck-is-a-campaign-and-why-do-i-need-to-do-one-192.html http://www.article99.com/2005/08/14/theres-more-to-marketing-roi-return-on-investment-than-meets-the-eye-171.html By: Joy Gendusa - All too often people look at marketing ROI in terms of response rate This is wrong think. When it comes to marketing ROI you have to realize that the term means Return On Investment and the return is measured in dollars.[...] Direct Mail 14 Aug 2005 11:08:54 EDT http://www.article99.com/2005/08/14/theres-more-to-marketing-roi-return-on-investment-than-meets-the-eye-171.html http://www.article99.com/2005/08/14/rules-of-thumb-for-marketing-to-your-past-customers-166.html By: Joy Gendusa - Keeping in touch can dramatically increase business when done properly. Itandrsquos a fact that your customers are your best leads. This means that the most likely people to purchase your products andor services are the ones who have paid for them before[...] Sales Marketing 14 Aug 2005 11:08:50 EDT http://www.article99.com/2005/08/14/rules-of-thumb-for-marketing-to-your-past-customers-166.html http://www.article99.com/2005/08/14/more-marketing-dope-162.html By: Joy Gendusa - Direct marketing can make you very successful but youandrsquove got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.[...] Business Marketing 14 Aug 2005 11:08:48 EDT http://www.article99.com/2005/08/14/more-marketing-dope-162.html http://www.article99.com/2005/08/14/stay-in-touch-with-leads-and-get-more-closes-169.html By: Joy Gendusa - How Many Leads Have Come into Your Business That Did Not Close? That is a salient question.andnbsp Who knows how many but I bet there are a lot.[...] Sales Marketing 14 Aug 2005 11:08:46 EDT http://www.article99.com/2005/08/14/stay-in-touch-with-leads-and-get-more-closes-169.html http://www.article99.com/2005/08/14/make-your-mailing-a-home-run-not-a-strike-out-158.html By: Joy Gendusa - You can use great design and copy to get a better response. When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing right? It is obvious that if y[...] Direct Mail 14 Aug 2005 11:08:39 EDT http://www.article99.com/2005/08/14/make-your-mailing-a-home-run-not-a-strike-out-158.html http://www.article99.com/2005/08/14/raise-your-income-164.html By: Joy Gendusa - How often do you sit around and wonder how to make more money and get more people to buy more from your company? Itandrsquos one of the most basic problems every company faces.[...] Business Marketing 14 Aug 2005 11:08:33 EDT http://www.article99.com/2005/08/14/raise-your-income-164.html http://www.article99.com/2005/08/14/starting-small-business-promotional-campaigns-168.html By: Joy Gendusa - So youandrsquore starting a small business. You figured out what you wanted to sell or do and went out and got it all set up had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service How are you going [...] Business Marketing 14 Aug 2005 11:08:28 EDT http://www.article99.com/2005/08/14/starting-small-business-promotional-campaigns-168.html http://www.article99.com/2005/08/14/postcards--picture-perfect-promotion-163.html By: Joy Gendusa - There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated [...] Brochure and Flyer 14 Aug 2005 11:08:24 EDT http://www.article99.com/2005/08/14/postcards--picture-perfect-promotion-163.html http://www.article99.com/2005/08/14/specialized-mailing-lists-make-all-the-difference-167.html By: Joy Gendusa - If there is one thing I canandrsquot say enough it is that the most important part of your mailing campaign is your mailing list.andnbspIt is vital that you put the right amount of energy into learning about lists andndash who to mail to andndash so that your[...] Direct Mail 14 Aug 2005 11:08:14 EDT http://www.article99.com/2005/08/14/specialized-mailing-lists-make-all-the-difference-167.html http://www.article99.com/2005/08/14/rising-postal-rates-dont-cut-down-the-direct-mail-165.html By: Joy Gendusa - Many companies have used this as a reason to send out fewer or smaller mailings in an attempt to keep their costs down.andnbspThe United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates.[...] Direct Mail 14 Aug 2005 11:08:13 EDT http://www.article99.com/2005/08/14/rising-postal-rates-dont-cut-down-the-direct-mail-165.html http://www.article99.com/2005/08/14/the-importance-of-a-marketing-plan-170.html By: Joy Gendusa - There arenandrsquot many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period and should be made up of weekly and monthly marketing schedules.[...] Business Marketing 14 Aug 2005 11:08:07 EDT http://www.article99.com/2005/08/14/the-importance-of-a-marketing-plan-170.html http://www.article99.com/2005/08/14/marry-your-marketing-plan-161.html By: Joy Gendusa - Make a vow to keep up your marketing schedule in good times and not so good times. I have said it time and time again that marketing no matter what type you choose is a building process. Here is the whole thing summed up in one situation[...] Business Marketing 14 Aug 2005 11:08:05 EDT http://www.article99.com/2005/08/14/marry-your-marketing-plan-161.html http://www.article99.com/2005/08/14/marketing-hat-for-graphic-designers-or-wannabes-160.html By: Joy Gendusa - The only true measure of any design at least commercially is How well does it pull?. Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is..[...] Business Marketing 14 Aug 2005 11:08:03 EDT http://www.article99.com/2005/08/14/marketing-hat-for-graphic-designers-or-wannabes-160.html http://www.article99.com/2005/08/14/marketing--like-a-game-of-chess-159.html By: Joy Gendusa - Scheduling promotions can seem like a huge task but some things are just worth the extra thought. Have you started thinking about your Valentines Day Promotion yet[...] Business Marketing 14 Aug 2005 11:08:01 EDT http://www.article99.com/2005/08/14/marketing--like-a-game-of-chess-159.html http://www.article99.com/2005/08/14/find-the-goldmine-within-your-business-153.html By: Joy Gendusa - Marketing your business will help it grow marketing your business to the right people can get your business booming. So tap into your goldmine![...] Business Marketing 14 Aug 2005 10:08:58 EDT http://www.article99.com/2005/08/14/find-the-goldmine-within-your-business-153.html http://www.article99.com/2005/08/14/effective-list-management-can-save-you-big-151.html By: Joy Gendusa - Letandrsquos talk about how to keep your postage costs down. So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns continually but you notice that you are receiving mor[...] Direct Mail 14 Aug 2005 10:08:33 EDT http://www.article99.com/2005/08/14/effective-list-management-can-save-you-big-151.html http://www.article99.com/2005/08/14/mailing-lists--keeping-it-simple-157.html By: Joy Gendusa - The ABCandrsquos of Direct Mail Mailing Lists. The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI Return On Investment is a [...] Direct Mail 14 Aug 2005 10:08:28 EDT http://www.article99.com/2005/08/14/mailing-lists--keeping-it-simple-157.html