Articles By: Joy Gendusa

28 Feb, 2007

6 Facts About Postcards That You Can Use to Grow Your Dental Practice »
Really Simple Dental Marketing Tips -- [ Advertising and Marketing » Business Marketing ]

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25 Aug, 2005

Does Your Marketing Plan Need Changing? »
Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Is it a question of good or bad?  Sounds philosophical.  Maybe it is. -- [ Advertising and Marketing » Business Marketing ]

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15 Aug, 2005

What the Heck is a Campaign and Why Do I Need to Do One? »
As I have been educating my clients for years now, I realized this subject of campaigns needed a full explanation. So here goes... -- [ Advertising and Marketing » Direct Mail ]

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14 Aug, 2005

There?s More to Marketing ROI (Return On Investment) than Meets the Eye »
All too often people look at marketing ROI in terms of response rate: This is wrong think. When it comes to marketing ROI, you have to realize that the term means Return On Investment and the return is measured in dollars. -- [ Advertising and Marketing » Direct Mail ]

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14 Aug, 2005

Rules of Thumb for Marketing to Your Past Customers »
Keeping in touch can dramatically increase business, when done properly. It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before -- [ Advertising and Marketing » Sales Marketing ]

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14 Aug, 2005

More Marketing Dope »
Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling. -- [ Advertising and Marketing » Business Marketing ]

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14 Aug, 2005

Stay in Touch with Leads and Get More Closes »
How Many Leads Have Come into Your Business That Did Not Close? That is a salient question.  Who knows how many, but I bet there are a lot. -- [ Advertising and Marketing » Sales Marketing ]

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14 Aug, 2005

Make Your Mailing a Home Run, Not a Strike Out! »
You can use great design and copy to get a better response. When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if y -- [ Advertising and Marketing » Direct Mail ]

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14 Aug, 2005

Raise Your Income! »
How often do you sit around and wonder how to make more money and get more people to buy more from your company? It’s one of the most basic problems every company faces. -- [ Advertising and Marketing » Business Marketing ]

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14 Aug, 2005

Starting Small Business Promotional Campaigns »
So you’re starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service How are you going -- [ Advertising and Marketing » Business Marketing ]

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14 Aug, 2005

Postcards ? Picture Perfect Promotion »
There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated -- [ Advertising and Marketing » Brochure and Flyer ]

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14 Aug, 2005

Specialized Mailing Lists Make All the Difference »
If there is one thing I can’t say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your -- [ Advertising and Marketing » Direct Mail ]

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14 Aug, 2005

Rising Postal Rates? Don?t Cut Down the Direct Mail »
Many companies have used this as a reason to send out fewer or smaller mailings in an attempt to keep their costs down. The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. -- [ Advertising and Marketing » Direct Mail ]

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14 Aug, 2005

The Importance of a Marketing Plan »
There aren’t many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules. -- [ Advertising and Marketing » Business Marketing ]

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14 Aug, 2005

Marry Your Marketing Plan »
Make a vow to keep up your marketing schedule in good times and not so good times. I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation -- [ Advertising and Marketing » Business Marketing ]

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