http://u.article99.com/kpd-marketing/ en-us http://u.article99.com/ Article99.com http://www.article99.com/2006/09/10/you-must-get-going-if-you-want-to-get-growing-7132.html By: Kevin Dervin - Five identifiable and essential steps for you to get going with your marketing...[...] Motivational 10 Sep 2006 13:40:21 EDT http://www.article99.com/2006/09/10/you-must-get-going-if-you-want-to-get-growing-7132.html http://www.article99.com/2006/09/08/want-to-be-a-stronger-marketer-work-your-marketing-muscles-7133.html By: Kevin Dervin - You want to be more flexible? You have to stretch your muscles. Want to be physically stronger? You have to find a way to workout and build your muscles. Want to be a stronger marketer? Youve got to work your marketing muscles...[...] Business Marketing 08 Sep 2006 10:04:08 EDT http://www.article99.com/2006/09/08/want-to-be-a-stronger-marketer-work-your-marketing-muscles-7133.html http://www.article99.com/2006/09/08/continuously-moving-your-marketing-forward-6944.html By: Kevin Dervin - If you want to achieve true small business growth you need to continuously move your marketing forward. This article reveals four simple ideas to keep your marketing constantly moving forward.[...] Business Marketing 08 Sep 2006 10:04:07 EDT http://www.article99.com/2006/09/08/continuously-moving-your-marketing-forward-6944.html http://www.article99.com/2006/04/23/put-a-little-you-in-your-marketing-5469.html By: Kevin Dervin - When you put a little bit of you into your marketing it helps to give your company an identity. That helps your audience actually begin to feel like they know trust and like you.[...] Small Business 23 Apr 2006 16:36:19 EDT http://www.article99.com/2006/04/23/put-a-little-you-in-your-marketing-5469.html http://www.article99.com/2006/04/23/two-of-the-biggest-hurdles-5470.html By: Kevin Dervin - If we know we need to be marketing our small business consistently then why dont we? Understand the hurdles that keep us from great marketing so we can plan to go around or over them.[...] Business Marketing 23 Apr 2006 12:25:14 EDT http://www.article99.com/2006/04/23/two-of-the-biggest-hurdles-5470.html http://www.article99.com/2006/04/23/is-marketing-an-art-or-science-5255.html By: Kevin Dervin - Is it possible for small business owners to get great marketing results if youre not creative? What does it take to be a small business marketer? Do you need a creative mind or a scientific approach?[...] Business Marketing 23 Apr 2006 12:25:12 EDT http://www.article99.com/2006/04/23/is-marketing-an-art-or-science-5255.html http://www.article99.com/2006/04/23/your-greatest-marketing-assets-5256.html By: Kevin Dervin - Do you know what your greatest marketing assets are? Heres a hint Its got nothing to do with a killer logo or a great web site. Two of the greatest marketing assets you posses can make all the difference in your results.[...] Business Marketing 23 Apr 2006 12:25:10 EDT http://www.article99.com/2006/04/23/your-greatest-marketing-assets-5256.html http://www.article99.com/2006/04/03/marketing-plans-a-simple-approach-to-get-off-the-marketing-roller-coaster-5004.html By: Kevin Dervin - Many small business owners find themselves riding the Marketing Roller Coaster. You try to do some marketing when things are slow and you stop when things are busy. Even simple marketing plans can help you get off the roller coaster.[...] Business Marketing 03 Apr 2006 12:15:52 EDT http://www.article99.com/2006/04/03/marketing-plans-a-simple-approach-to-get-off-the-marketing-roller-coaster-5004.html http://www.article99.com/2006/04/03/marketing-101-give-clients-what-they-want-5003.html By: Kevin Dervin - Do your marketing ideas reflect what your clients want or what you want? Small business marketing becomes a whole lost easier when you focus on giving clients what they want. Here are some tips to help your business.[...] Business Marketing 03 Apr 2006 12:15:50 EDT http://www.article99.com/2006/04/03/marketing-101-give-clients-what-they-want-5003.html http://www.article99.com/2006/04/03/put-your-marketing-to-the-so-what-test-4329.html By: Kevin Dervin - Most seem to at least have a notion of whats involved in marketing...a web site Yellow Pages advertising brochures direct mailings networking seminars trade shows etc. But if thats all it took wouldnt we all be attracting enough clients?[...] Business Marketing 03 Apr 2006 12:15:47 EDT http://www.article99.com/2006/04/03/put-your-marketing-to-the-so-what-test-4329.html http://www.article99.com/2006/04/03/offer-evidence-of-success-throughout-your-marketing-4322.html By: Kevin Dervin - Leverage your ability to priduce great client results in your marketing. Success stories and testimonials go a long way towards convincing your prospects that you can deliver on what you say.[...] Business Marketing 03 Apr 2006 12:15:46 EDT http://www.article99.com/2006/04/03/offer-evidence-of-success-throughout-your-marketing-4322.html http://www.article99.com/2006/04/03/create-marketing-materials-that-actually-provide-information-4005.html By: Kevin Dervin - When produced correctly effective marketing materials can all but eliminate the need to andquotsellandquot yourself. Most people dont like to be andquotsold.andquot But when they are looking to buy they appreciate being provided enough information to make [...] Business Marketing 03 Apr 2006 12:15:44 EDT http://www.article99.com/2006/04/03/create-marketing-materials-that-actually-provide-information-4005.html http://www.article99.com/2006/04/03/small-business-marketing-are-we-there-yet-4004.html By: Kevin Dervin - Marketing is not like the family vacation. If youre like the kids asking andquotAre we there yet?andquot you probably wont get the results youre looking for with your marketing.[...] Business Marketing 03 Apr 2006 12:15:41 EDT http://www.article99.com/2006/04/03/small-business-marketing-are-we-there-yet-4004.html http://www.article99.com/2006/04/03/how-do-you-stand-out-4003.html By: Kevin Dervin - When you can differentiate yourself from your small business competitors your marketing can produce powerful results. Do you know how to to make your business stand out from the crowd?[...] Business Marketing 03 Apr 2006 12:15:37 EDT http://www.article99.com/2006/04/03/how-do-you-stand-out-4003.html http://www.article99.com/2006/04/03/marketing-success-takes-marketing-persistence-4002.html By: Kevin Dervin - Struggling to consistently attract clients is a real issue for many small businesses. Fear of failure confusion and frustration with past marketing results can all feel like obstacles standing in your way. What you ultimately need to succeed is marketin[...] Business Marketing 03 Apr 2006 12:15:36 EDT http://www.article99.com/2006/04/03/marketing-success-takes-marketing-persistence-4002.html http://www.article99.com/2006/02/16/three-steps-to-your-ultimate-marketing-message-3602.html By: Kevin Dervin - It just might be the most important tool you put in your marketing toolbox. A great marketing message doesnt come in the form of a catchy slogan or a play on words. Here are some tips to create your own ultimate marketing message.[...] Business Marketing 16 Feb 2006 10:58:51 EST http://www.article99.com/2006/02/16/three-steps-to-your-ultimate-marketing-message-3602.html http://www.article99.com/2006/02/16/action-oriented-marketing-3601.html By: Kevin Dervin - Do you make your marketing action-oriented? So many small business owners and professional service providers believe that the purpose of marketing is to get your name out there.[...] Business Marketing 16 Feb 2006 10:58:50 EST http://www.article99.com/2006/02/16/action-oriented-marketing-3601.html http://www.article99.com/2006/02/16/your-marketing-starts-with-writing-3600.html By: Kevin Dervin - Marketing starts with writing. You write your marketing materials web site copy articles special reports tip sheets proposals and sales letters. Heres a tip writing is a marketing activity you should spend some time doing every day. Writing will h[...] Business Marketing 16 Feb 2006 10:58:47 EST http://www.article99.com/2006/02/16/your-marketing-starts-with-writing-3600.html http://www.article99.com/2006/01/25/fail-your-way-to-small-business-marketing-success-2941.html By: Kevin Dervin - Thomas Edison was reported to have been asked once how it felt to fail a thousand time when he was inventing the light bulb. His response was something to the effect of andquotI have not failed a thousand times. Ive learned a thousand things that do not [...] Business Marketing 25 Jan 2006 11:27:53 EST http://www.article99.com/2006/01/25/fail-your-way-to-small-business-marketing-success-2941.html http://www.article99.com/2006/01/25/mastering-the-abcds-of-small-business-marketing-and-selling-2940.html By: Kevin Dervin - Great marketers understand some basic marketing principles and apply them to a process for marketing and selling in their small business.[...] Business Marketing 25 Jan 2006 11:27:50 EST http://www.article99.com/2006/01/25/mastering-the-abcds-of-small-business-marketing-and-selling-2940.html