Marketing Expert & Author, George Torok
Marketing Sherpa reportsHow To: Build Brand and Customer Loyalty Through One-to-One Communication: 7 Tactics SUMMARY: A corporate-style branding effor...
[16 March 2010 | 1:38 pm]
Why is this Google video ad so effective and what can you learn from it for your marketing? See below...The setting and images are familiar. Most of u...
[15 March 2010 | 5:34 pm]
7 critical things you should know about your customersSmart marketing starts with asking the right questions and uncovering the answers that will help...
[14 March 2010 | 2:59 pm]
If so, you are ripe to buy. Guilty people buy and spend more.Dinner time and a knock on the door. I answer. First I see a little girl – about seven...
[2 March 2010 | 7:09 pm]
What would you do when you receive a letter addressed to “occupant”?Would you open the letter or trash it?What would you do when you receive an em...
[25 February 2010 | 5:46 pm]
“You have to be there. All your competition will be there.”It might be the sales rep for a trade show or an advertising rep for a publication. The...
[22 February 2010 | 5:20 pm]
Power Marketing Tip 30:Beware of BarketingCheck your marketing for signs of barketing. Does your competition say "Buy from us. We have the best servic...
[31 January 2010 | 11:08 am]
7. Your USP had better be strong and specific. Your USP is your "Unique Selling Proposition."It answers the question, "Why should I do business wit...
[30 January 2010 | 6:19 pm]
6. Increased Use of Direct MailAdvertising online is becoming extremely competitive. Every day you read stories about businesses spending more and mo...
[25 January 2010 | 7:17 pm]
5. Increased use of emotional direct-response marketingWith marketing costs spiraling out of control, using measurable direct-response marketing to...
[17 January 2010 | 10:00 pm]
December 9, 2009 Pest Control Technology Magazine[Growing Your Business] Build Relationships, Not BrandsCreating an emotional bond with customers can...
[8 January 2010 | 7:02 pm]
Craig Garber marketing tips for 20104. You must be a problem-solver, not a sales person - If you want to differentiate yourself, you're going to ha...
[5 January 2010 | 6:18 pm]
Marketing Tips for 2010 from Craig Garber3. Curiosity is King - Because the number of marketing messages consumers are being hit with, is increasin...
[3 January 2010 | 2:02 pm]
2. Value and ethics pay offCompanies that offer quality goods and services, and who actually deliver on their promises, will continue growing, very...
[2 January 2010 | 7:18 pm]
The new year is always a good time to review your marketing and business. Improve your business and you will make more money. Don't fool yourself by l...
[31 December 2009 | 2:10 pm]
Power Marketing Tip 29Get more exposure in the print mediaImagine how you would feel when you talk with a client or prospect and they say, "I read abo...
[28 December 2009 | 6:10 pm]
Watch where social media can go.George Torok is a bestselling author of Secrets of Power Marketing. Get your free copy of the special report "50 Power...
[21 December 2009 | 5:30 pm]
Song 2 in the saga of Dave Carroll versus United Airlines.The message for business is that social media can help you or hurt you. United Airlines coul...
[21 December 2009 | 5:07 pm]
Every marketer dreams of themself as the marketing hero. This was one of those moments. My face on a billboard. I was one of a few marketing experts t...
[19 December 2009 | 6:38 pm]
"I owe you a drink"That's what Richard Peterson said to me at the president's banquet at the association convention in Calgary. I was pleasantly surpr...
[11 December 2009 | 2:46 pm]
My advice to business owners is “Don’t send Christmas cards unless your Christmas card is Sham Wow different.”Why?Sending Christmas cards to cli...
[11 December 2009 | 12:07 pm]
Power Marketing Tip 28:Be recognized as the expertExperts are perceived to be more valuable than generalists. A heart surgeon makes more money than a...
[10 December 2009 | 7:15 pm]
United Breaks GuitarsCustomer service is often a warzone - mainly because of the lack of customer service. The battle has often titled unfairly in fav...
[7 December 2009 | 7:42 am]
The Joker taunted Batman with that phrase in the movie The Dark Knight. The public image of both Batman and the Joker were stronger because of their c...
[30 November 2009 | 4:09 pm]
If you write articles to promote your business, (I think that you should), here are 25 ideas to help kickstart your brain.Top 25 Article Topic Ideasby...
[28 November 2009 | 7:54 am]